Making Better Lead Magnets | Kevin McGrath, Beacon
Update: 2022-06-03
Description
Kevin McGrath is the founder of Beacon, a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users.
We cover:
- Research techniques
- Content types
- How many lead magnets to create
- Best performance opt-ins
- Trends in the space
Key links:
- Encharge.io
- Kevin's Twitter
- Article summary notes
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